It is an undeniable fact that the Internet influences every aspect of our lives. You need a sandwich?..you google it to know where you can get the best sandwich in town and then you order it online, within 15 minutes you will have your sandwich…wow!!! Today almost all information is available online.
Question is…Can we convert this internet mania in a useful way to grow your business?
Oh Great!! We are in luck. It seems we can do it.
What is digital marketing
Digital marketing is basically the marketing of products and services through digital media. Digital marketing nowadays mainly points to the Internet and social media, but it also includes mobile phones, Television ads, display advertising, and any other digital medium. Digital marketing channels are based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumers through digital networks. Digital platforms are used to reach out to potential customers.SEO(search engine optimization).Social media marketing, EMail marketing, Content marketing.
Why Digital Marketing
Ok, this is a common question that comes to mind when you hear digital marketing. So consider this. A usual traditional simple newspaper ad will cost around ₹25000 per month. and a television ad may cost a minimum of 1 lakh or above…The newspaper will publish your ad..and yes your channel will play your ad for the particular contract period ..but is there any guarantee that these ads or information reach the right persons..call them the potential customers which you need to get informed in order to develop your business? ..I am pretty sure that your answer is NO. and yes you are correct …it is in this scenario digital marketing walk like a boss…you can run twice or thrice the number of ads in digital media/internet specifically with the same budget you spent for traditional ads… ads in social media like facebook Instagram LinkedIn and search engines like google helps you to target the specific set of audience that you want to see your ads and respond…THE POTENTIAL CUSTOMERS ..you spend 25K bucks for nothing….or you spent 10K and you get 10 leads that return 50k revenue each..which would you prefer?. Another advantage of digital marketing is that you can monitor the performance of your ads in real-time ..so that you can understand the engagement rate ..conversion rate and evaluate the performance of your ads in various platforms …which is not possible in traditional marketing platforms.
How is digital marketing done?
there are several options viz,
Search engine optimization is a basic and important element in digital marketing. In this era of online markets..everything runs online..you need something..then you search it online .. if you are a business owner or service provider of any kind it is important that you own a website and it should be visible on top of Search engine result pages(SERPS) when a potential customer searches for keywords related to your service or business.SEO helps you in achieving this.SEO includes on-page SEO that focuses on content optimization on your website, Off-Page SEO that mainly focus on backlinks to your website & Technical SEO that points to backend optimization of your website
Content is the king!!!. Great content is the fuel that helps you drive your online marketing strategies. Good content especially informational and inspirational ones drive more traffic to your website which in turn can be converted to potential leads for your business. Blog posts, Ebook and wallpapers, Infographics, etc comes under content
3.Social media marketing
According to various reports, with 2.41 billion monthly active users as of the second quarter of 2019, Facebook is the biggest social network worldwide. So I am pretty sure that a business owner doesn’t need any explanation on the potential of social media as a marketing place. You can use facebook Instagram LinkedIn, Pinterest, Twitter, and almost all other social media platforms to advertise your business by targeting those groups of people that can be potential customers.
People love it when they are served personally rather than treating them together in a group. Emails give them the same feeling. Emails are the personal property of an individual and sending an Email is the best way to get the attention of your customer. It gives them a feeling that they are special to their service provider and encourage them to go back to the same service provider. Email can be used to promote content, to direct people to the business website, to collect feedback, etc
5.Pay per click(PPC)
While searching for something in Google you might have noticed that one or two of the top result links will be having a sign [ad] with them. Basically, this is what we call PPC ads (PAY PER CLICK). Search engines will show your website for those keywords you target and charges for each click on your link. It is a little bit expensive but you will get some quality leads.